L&D Freelancers Insight Report 2025: more strategic, more skilled – but still searching for support

Curious how your freelance journey stacks up?

Here’s the L&D Freelancer Insight Report 2025 – packed with fresh data, and honest reflections from 77 self-employed L&D professionals. Spoiler: day rates are rising, strategic work is becoming the norm, but finding clients? Still tough.

By Kim Ellis

How do you feel about freelancing? Do you see it as a side hustle, just a bit of extra holiday money on the side of your full-time employed job? Maybe you’re embedded in a company as a day rate contractor or a fractional consultant. Do you see yourself as a small business owner, you might employ a few people too. However you do self-employment, at L&D Free Spirits – we see you. And we want you to thrive.

That’s why we run our annual report, to find out what people are doing, how they’re doing it, how much they’re charging and chat support they need.

This year’s L&D Freelancer Insight Report pulls together real reflections from 77 self-employed folk across the globe – triple the number who took part in 2024.

Here’s just a taste of what’s inside:

  • Why £1,000+ day rates are becoming the norm
  • The rise of strategic services like consultancy
  • What freelancers really need – and where the gaps are
  • Why everyone’s smashing client satisfaction, but still feeling the pinch

To get access to the full report, just fill in the form below and we’ll send it straight to your inbox.

By downloading the report, you’ll also be subscribed to the L&D Free Spirits mailing list where we share our monthly newsletter, resources, updates and support for freelancers just like you.

You can unsubscribe at any time using the unsubscribe link at the bottom of any email.

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Promotional graphic for the "Freelancer Insight Survey 2025 Report" by L&D Free Spirits. A woman in a sage green suit reads a report. The image features the L&D Free Spirits logo and a large clickable button that says "REPORT." The background is split diagonally between mint green and dark green.