Should you do your own marketing?

Date: 28/01/2026
2:00pm GMT (1 hour)

Marketing can feel like a full-time job when you are self-employed.

One minute you are writing a post, the next you are tinkering with your website, puzzling over analytics, or trying to figure out whether that shiny new tool everyone is talking about is actually worth the money.

So should you do it yourself, or hand parts of it over to someone else?

In this session, Peter Evans from The Training MarketPlace will walk you through the detailed steps behind running a successful marketing campaign, giving you the clarity you need to decide whether outsourcing is a smart move or whether you can take the reins yourself with confidence.

What you’ll get out of it:

This session focuses on real-world experience, not theory. You will learn:

  • How to map out a simple, effective marketing campaign from start to finish
  • Which activities you really need to prioritise to get results
  • Insights on which marketing tools are worth the money
  • Practical how-to tips you can apply the same day
  • Guidance on when it makes sense to do things yourself and when working with specialists can save time, money and stress

You will leave with a clearer plan of action and a better sense of what marketing looks like for your business, not someone else’s.

Who should attend:

This session is for freelancers and small business owners who want more visibility, better leads and a marketing approach that actually feels doable.

About the speaker:

Peter has spent 35 years on both the sell side and buy side of Corporate Training. He built a company with 150 employees and offices around the world. He moved from the much admired world of education to the much less admired world of marketing just as AI became an invaluable marketing tool.

This webinar is free for everyone to attend live, the recording will only be available to members.