Winning the work isn’t always about being the best.

Find out how to structure your proposals to win more contracts at a premium price point.

You can be brilliant at what you do, have years of experience and know exactly how to deliver a great programme. But if your proposal doesn’t make the value of that work obvious, you can still lose out to someone else.

The consultants winning more programmes at a premium price point aren’t necessarily better than you. What they’ve mastered is what happens before delivery even begins: how they position their offer, articulate its value and make themselves feel like the obvious choice.

In this session, Chris Taylor will draw on 18 years of experience supporting consultants to win work and structure proposals that get noticed, understood and approved.

This isn’t about filling your proposals with more detail or making them look prettier. It’s about making a few deliberate changes to the way you frame the work, so clients understand why they need it, why it matters now and why you’re worth the investment.

What to expect

We’ll look at how to structure and position your proposals so they:

• Create more urgency: Help the client understand why this is something they need to act on now, rather than leave sitting on the nice-to-have pile.
• Get faster approval: Make it easier for your contact and their executive sponsor to quickly understand what you’re proposing and why it matters.
• Reduce pushback on price: Shift the conversation away from what the programme costs and towards the relative value of the outcomes it can create.
• Lead to more follow-on work: Position your projects around clear outcomes, building greater confidence in working with you again on future programmes.

You’ll leave with a clearer structure for your proposals and practical tweaks you can use the next time you’re pitching for a piece of work.

Who should attend this event

This session is for facilitators, trainers and consultants selling learning and development services to corporate clients, particularly if you’re pitching for five-figure contracts.

About the speaker

Chris Taylor founded Actionable.co in 2008 to help leadership and change consultants prove the behaviour change impact of their corporate learning programmes.

Since then, Chris and the Actionable team have supported the deployment of more than 9,000 programmes using the award-winning Undeniable Impact framework for driving change.

A regular speaker and writer on learning impact measurement, behaviour change and the limitations of traditional eLearning, Chris combines practical experience with a self-deprecating sense of humour and a grounded approach designed to leave people with ideas they can actually use.

He has written more than 150 articles for publications around the world, been quoted in the National Post, Toronto Star and Globe & Mail, and hosted more than 90 thought leader interviews for The 21st Century Workplace podcast, which reached number two in the iTunes business podcast chart.

This session is free for everyone to attend live. The recording will be available to Free Spirit members only.

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