You’re great at what you do. Excellent, actually.

But are you winning the business you deserve?

Or are you losing it to others who look more credible, more established, more professional, and therefore more capable?

Trust is harder to earn than ever, so your brand needs to speak to your ideal client before you get the chance to. The question is, what’s it saying to them?

In this session, brand strategist Sapna Pieroux reveals why some founders consistently win bigger, better, higher-value clients while others, just as expert, stay stuck. She shows how your ideal client’s journey is the complete opposite of how most people build their brand, and what to do about it.

You’ll come away with a clear understanding of how your brand may be silently costing you business (or winning it) without you saying a word. You’ll learn about the three danger zones that quietly kill credibility, and how to avoid them.

This session is ideal for freelancers, consultants and business owners who are ready to move upmarket, win corporate clients or charge premium fees, and suspect their brand might be the thing holding them back. Particularly relevant if you work in L&D, coaching, consulting or professional services.

About the speaker: Sapna Pieroux is a multi-award-winning personal and business brand strategist, designer and coach, author of “Let’s Get Visible!” and a sought-after speaker. After 20 years in corporate roles working with global clients including L’Oréal, Sony Ericsson and Mercedes-Benz, she now helps founders and leaders use their brand to sell bigger ticket deals and break into corporate work. One client went from £10-12k sales to closing a £120k deal. Another did over £1m in revenue post-rebrand.

Connect with Sapna: https://www.linkedin.com/in/sapnapieroux/