Every learning project starts with good intentions.
A clear brief. A tight timeline. Everyone nodding along.
And then, somewhere between the first conversation and the final build, things drift.
This webinar is about stopping that drift before it starts.
In this practical session, Andy Candler shares a proven way to get beneath surface requests and uncover what a client really needs from a learning project. Not the polished version. Not the rushed version. The useful one.
You’ll explore five core ways to get to the truth, plus one bonus step that often gets skipped and usually causes problems later.
The five steps you’ll explore are:
- Who are you, really?
Going beyond job titles to understand roles, responsibilities, and decision-making power inside the project. This is where many misunderstandings quietly begin.
- Let the client speak
How creating space for clients to talk, without interruption or steering, often reveals more than any structured question list ever will.
- Understanding the learners
Why clients are not always as close to their audience as they think, and how to surface real learner needs without making anyone defensive.
- The good and the bad
Looking at what is working as well as what is broken. Successful patterns are often the biggest clues to the right solution.
- Measuring success
Agreeing upfront what success actually looks like, and where evidence will come from, before anything gets designed or built.
Plus, you’ll also discover the bonus step that ties it all together
What you’ll get out of it:
By the end of the session, you will have:
- Practical techniques you can use immediately with your own clients
- Stronger discovery conversations that save time and rework later
- More confidence pushing back on vague or half-formed briefs
- A clearer way to position your value early in a project
- Fewer “that’s not what we meant” moments once delivery begins
Andy will also briefly reference how he uses this approach in his own Discovery Workshops, not as a sales pitch, but as a real working example you can adapt, borrow from, or collaborate around.
Who should attend?
The session is designed for freelance L&D professionals who want clearer conversations, stronger alignment, and fewer surprises once delivery begins.
About the speaker
Andy Candler is the founder of Aprendido, a consultancy that helps organisations unlock growth by aligning people, processes and performance. With more than 35 years of experience in Learning & Development, he is known for his learner-centred approach, starting with understanding audiences and business goals before creating practical solutions that deliver real impact.
Beyond his consultancy work, Andy plays an active role in the freelance L&D community as one of the “Wizards” for L&D Free Spirits. In this role he supports and guides self-employed professionals, sharing his expertise and no-nonsense insights to help others thrive in their own businesses.
This session is free to attend live, the recording will be available to Free Spirit members.
