A lot of freelancers put off creating a LinkedIn company page. It can feel a bit intimidating, a bit “not ready yet”, or like something you only do once you have a shiny website and a big following.
But here’s the thing.
Waiting can actually slow you down when you are trying to look credible, get found, and build momentum.
In this practical, hands-on workshop, I’ll show you why your company page matters much earlier than you might think, and how to treat it as a proper home for your business even before you have a website. This is not a sit-and-listen session. We will be building, tweaking, and improving in real time.
I’ll take you step by step through creating or tidying your LinkedIn company page, covering the basics of setup, what to include when you do not yet have a website, and how to make a brand new page look professional even if you have no followers or testimonials yet. If you already have a company page, brilliant, you are not left out, we will also look at how to optimise what you have so it works harder for you.
I’ll also show you exactly how to link your company page to your personal profile and how to use your own posts to drive people there. Yes, your personal posts can often get around 10 times more views than your company page posts, but you still need to be posting on your company page as well.
The goal is simple. By the end of the session, everyone will have a live, usable company page that is ready for you to take into growth, analytics, and lead generation in Judy Parsons Skills Lab at Free Spirits LIVE! on 4 March.
What you’ll get out of it
- A clear, practical understanding of why you need a LinkedIn company page, even right at the start
- Step by step guidance on how to create and set up your page properly
- Ideas for what to include when you do not yet have a website, case studies, or testimonials
- Simple ways to make a brand new page look credible, professional, and complete
- Insight into how to optimise an existing company page if you already have one
- How to link your company page to your personal profile and use your profile to drive visibility
- Confidence that your page is set up and ready for the next stage of your business
Who should attend
This session is perfect for L&D freelancers, consultants, and small business owners who either do not yet have a LinkedIn company page, feel unsure about theirs, or want to make sure it is doing its job properly. If you want to get the basics nailed before diving into growth, analytics, and lead generation, this workshop will give you a really solid foundation.
About the speaker
Kim Ellis is the founder of L&D Free Spirits and Go Ginger Learning Solutions. She is passionate about helping freelancers feel more confident, visible, and in control of their businesses. Known for her practical, friendly, and no-nonsense style, Kim turns big ideas into simple, doable steps that actually help people move forward.
This session is free for everyone to attend live. The recording will be available for Free Spirit members.
