Selling to L&D can be tough — crowded inboxes, endless options, and buyers who have seen it all.
But after two decades helping suppliers stand out and analysing over 3 million marketing emails to our corporate network, we’ve learnt what actually makes L&D buyers click, engage, and buy.
In this fast-paced, insight-packed session, we’ll share:
- The data-driven trends behind what gets opened, ignored and acted on.
- The psychology of the L&D buyer — what really builds trust and credibility.
- Simple marketing hacks to make your products and services pop.
- The biggest mistakes suppliers make (and how to avoid them).
- Tools and tactics to boost visibility, engagement and conversion rates.
Who should attend:
Whether you’re a freelancer, boutique provider or established brand, you’ll leave with a sharper understanding of how to position, promote and sell your offering so it stands out in a saturated L&D market.
About the speaker:
Ali Tansey – Founder of Simply Brilliance
Before moving into L&D and People Development, I spent 11+ years running commercial operations in hospitality and leisure, leading large teams, driving revenue growth, and building partnerships in highly competitive markets.
That experience taught me the true cost of wasted time, poor supplier decisions, and misaligned partnerships.
Simply Brilliance was born from that realisation: a platform designed to give organisations confidence, speed, and quality when sourcing external suppliers — because the right partnerships save money, protect reputation, and unlock better results for people and business.
With a degree in Psychology and a fascination with human behaviour, I’m obsessive about how and why people do what they do, their drivers, motivations and triggers, this fascination is reflected in my passion for marketing to L&D buyers, what really lands, why do people pick one solution over another and what makes people buy!
This webinar is free for everyone to attend live, the recording will only be available for Free Spirit members.
