Five ways to make your content work harder

Date: 04/11/2025
9:00am GMT (1 hour)

You’ve already got great content – now it’s time to make it work harder for you.

Whether it’s a blog, a webinar, a podcast, or a LinkedIn post that did well, there are so many ways to breathe new life into it and reach new audiences.

In this session, Kim will walk you through how to repurpose what you’ve already created into fresh formats that show your expertise, keep you visible, and help your message land with the right people. It’s all about strategy – knowing what your audience cares about, and how to show up in ways that actually drive connection, credibility, and leads.

You’ll leave this session with five practical tips that can be applied to any type of content, plus ideas you can use straight away.

What you’ll get out of it

  • Spot which pieces of content have the most potential
  • Adapt your message to fit different audiences or platforms
  • Build a workflow to repurpose quickly and effectively
  • Maintain a consistent tone and brand presence across channels
  • Use repurposing as part of a long-term marketing strategy

Who should attend

This session is ideal for freelancers, self-employed professionals, and small business owners who want to get more visibility without feeling like they’re starting from scratch every week.

About the speaker:

Kim is the original Free Spirit and the founder of Go Ginger Learning Solutions. With nearly two decades of experience in corporate Learning and Development – and eight years running her own business – she’s designed and delivered a heck of a lot of different things in a heck of a lot of different ways. She’s passionate about helping self-employed professionals thrive, blending creativity, energy and no-nonsense advice to make learning (and business) stick.

This webinar is free for everyone to attend live, the recording will only be available for Free Spirit members.