Description
Discover how to tell your story, highlight your results, and stand out in a competitive market.
Case studies are one of the most powerful tools in a company’s toolkit. They’re the secret weapon for standing out in a competitive market, showing potential clients the real-world impact of your work. A well-crafted case study does more than just showcase what you’ve done – it tells a story, builds trust, and helps clients see exactly why you’re the right fit for their needs.
But creating a case study that truly grabs attention and resonates with the right audience isn’t always straightforward. What should you include? How do you present your results in a way that feels authentic yet impressive? How visual should you make it?
In this webinar, Chris will walk you through the art of creating case studies that are both strategic and impactful. You’ll discover how to tell your story authentically, showcase your achievements with confidence, and position yourself as the go-to choice for your ideal clients.
What you’ll take away:
- Learn the essential components of a kick-ass case study and how to structure it for maximum impact.
- Discover how to gather the right data and metrics to highlight your results—plus, what to do when metrics are hard to find.
- Pick up tips on writing, designing, and promoting your case studies to ensure they catch the eye of potential clients.
- Discover how to craft compelling case studies when you don’t have a client example
Who Should Attend?
This webinar is designed for self-employed professionals in the L&D industry. Whether you’re just starting out or looking to elevate your portfolio, you’ll gain valuable insights to help you land your next client. Even if you’re employed or outside of L&D, the principles shared here will still apply to showcasing your professional work.
About your host:
Chris Freebairn is a UK-based learning & performance improvement expert with 35 years of experience in creating digital learning and performance support solutions. With a passion for helping L&D professionals grow their businesses, Chris has worked with clients ranging from small startups to large enterprises. Chris will share actionable tips and real-world examples to help you create case studies that work as hard as you do.
This webinar is free to members, please log in before adding to basket.
