Role plays are a great feature to add to market your product.

Role plays, done right, provide practical exposure to real world situations and make behaviour change stick which is what companies want.

This session will look at how to design role plays on courses at a high level, and what key words to use in your marketing collateral to boost lead generation. This isn’t an in depth session on designing role plays. It will be give practical examples and case studies, with a chance to reflect on which products or offers you can add role plays to.

What you’ll take away:

• What are role plays and how can they increase your product appeal
• Key components of a role play
• Why some companies hate role plays and how to avoid the pitfalls
• Top 4 tips to create realistic and game changing role plays
• How to build a role play when you don’t know the participants or company dynamics

Who Should Attend?

Freelance L&D people who are into product design, creating and marketing product offers

About your host:

Saad Qureshi is the Founder of Managerkind, the pioneer of ANTI-theory learning and incubator style workshops. He combines his experience as an educator with his commercial leadership experience running a global team of 200 and turning over £27m in revenue at a global firm.

He set up Managerkind to help managers who feel alone where only 23% getting an induction and suffer from extreme anxiety.In a short time he has worked with some big brands from LinkedIn to BNP Paribas. He offers over 15 products attracting employees from over 40 international companies.

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