Business development is both and art and a science, come and learn the skills you need to be successful in selling your services.

Whether you’re a freelancer, consultant, or small business owner, learning how to position, sell, and grow your services effectively is critical. But let’s be honest…selling yourself and your expertise can feel harder than selling anything else.

You may be great at selling a product or promoting someone else’s service, but when it comes to articulating your own value, things get trickier. How do you sell your skills confidently and persuasively without feeling like you’re just winging it?

That’s where this workshop comes in.

What you’ll get out of it:

• Master the art of business development – Learn how to position yourself as the expert, not just another service provider.
• Understand your ideal clients – Define who they are, what they need, and how to approach them effectively.
• Sell the transformation, not just the service – Shift from selling features to selling impact.
• Navigate the buying process – Learn how different types of buyers (economic, technical, user) make decisions and how to engage them.
• Win more work with better prospecting strategies – Learn how to qualify leads in and out to save time and effort.
• Overcome common objections – Get practical strategies for handling pushback and closing deals confidently.

Who should attend?

• L&D freelancers and consultants who want to sell their services more effectively.
• Business owners in the HR/L&D space looking to refine their business development strategies.
• Anyone who struggles with articulating their value and securing high-quality clients.

About your host:
Nigel Gracie from Harrison Assessments, is a seasoned sales professional with 20 years sales and leadership experience within HR/L&D products and solutions. You name it, training, consulting, 360, coaching, psychometric assessment, ATS, employee engagement, he has either sold it himself or lead the sales function.