You’re great at what you do. Excellent, actually.
But are you winning the business you deserve? Or are you losing it to others who look more credible, more established, more professional – and therefore more capable?
Trust is harder to earn than ever, so your brand needs to speak to your ideal client before you get chance to. The question is: what’s it saying to them?
In this session, brand strategist Sapna Pieroux reveals why some founders consistently win bigger, better, higher-value clients while others – just as expert – stay stuck.
She’ll show you how your ideal client’s journey is the complete opposite to how you’ve been building your brand – and what to do about it.
What you’ll take away
You’ll get a clear understanding of how your brand may be silently costing – or winning – you business without you saying a word. You’ll learn about the three danger zones that quietly kill credibility – and how to avoid them. And the quiet confidence boost that comes from finally knowing your brand is doing the heavy lifting for you.
Who should attend this session?
This will be great for freelancers, consultants and business owners who are ready to move upmarket, win corporate clients or charge premium fees – and suspect their brand might be the thing holding them back. Particularly relevant if you work in L&D, coaching, consulting or professional services.
About the speaker
Sapna is a multi- award-winning personal and business brand strategist, designer and coach, author of ‘Let’s Get Visible!‘ and expert speaker. After 20 years in corporate working with global clients such as L’Oreal, Sony Ericsson and Mercedes-Benz, she now works with founders and leaders on their brand help them sell bigger ticket deals and into corporate.
The results speak for themselves. One client went from £10-12k sales to closing a £120k deal. Another did over £1m in revenue post-rebrand. Yet another landed huge corporate clients. As one said, “It’s easy to sell higher value packages when you look the part.”
If your brand isn’t working as hard as you are, this is the session to attend.
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